Walking the Line: Reducing Pedestrian Casualties Through Safer Streets

Walking the Line:

Reducing Pedestrian Casualties Through Safer Streets

October is National Pedestrian Safety Month. In honor of safety awareness, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is urging drivers to slow down and be on alert for pedestrians.

“Walking is one of the best things you can do for both your mental and physical health, and also for the environment, but where pedestrians and vehicle-traffic intermix, the results can be crashes resulting in injuries and deaths.”

— Dr. David Sleet, a Senior Associate at Bizzell US

While walking has many personal, physical and environmental benefits, it is not without risk. Going by foot can improve local economies and enhance social and community engagement, leading to more vibrant, resilient, and livable spaces. Nevertheless, precautions need to be taken to keep pedestrians safe.

Pedestrian Casualties

According to the Governors Highway Safety Association (GHSA) 2021 data, taken from the National Highway Safety Administration (NHTSA), pedestrian casualties have significantly increased 77% since 2010 (GHSA, 2023).

The NHTSA Traffic Safety Facts 2022 Data reveals the highest number of driver-caused pedestrian fatalities since 1981, with 7,522 pedestrian deaths in 2022 — that means one pedestrian was killed every 70 minutes and injured every 8 minutes in traffic crashes, 48% of which involved alcohol use (NHTSA, 2024).

“Every day, 20 people go for a walk and do not return home. These are people living their daily lives — commuting to and from school and work, picking up groceries, walking the dog, getting some exercise who died suddenly and violently.”

— GHSA Chief Executive Officer Jonathan Adkins. (GHSA, 2023)

Risk Factors

Road safety experts report common factors in driver-caused pedestrian accidents (GHSA, 2023):

  • Most pedestrian accidents occur at night. In 2021, reports show 77% of pedestrian crashes occurred in the dark.
  • Most pedestrian crashes are caused by passenger vehicles; however, the past decade has seen a 120% increase in crashes involving speeding sports utility vehicles (SUVs)
  • Most pedestrian accidents occur in locations without sidewalks.
  • Most pedestrian accidents are caused by speeding vehicles, with 90% driving at 58 mph.

Pandemic Frenzy

NBC News reports that we are still experiencing the trend of “pandemic-fueled risky driving” that caused fatal car accidents to increase more than10% in 2022. Despite the reduced traffic during the pandemic, car crashes increase as an increased number of people drove more than usual and engaged in riskier behavior amidst the open highways and lack of law enforcement due to fear of Covid safety and racial profiling. Drivers felt like they could take more risks like speeding, not wearing seatbelts, texting while driving, running red lights, driving aggressively and driving under the influence of alcohol or drugs (Bendix, 2022). As the pandemic subsided and law enforcement returned to roadways the trend of risky driving continues to persist.

Crossing Safely

cording to the Federal Highway Administration (FHA), uncontrolled pedestrian crossing, or walkway intersections without traffic controls, make pedestrians especially vulnerable to fatal accidents. The FHA recommends setting traffic controls that calculate adequate pedestrian crossing time at an average walking speed of 3.5 feet per second and less than 3.5 feet per second for wheelchairs or slower walkers (FHA, 2028). Having and using proper controlled crosswalks keeps pedestrians safer.

Safety Practices

As a way to curb risks, the NHTSA urges people to adopt the Safe System Approach to prevent crashes and minimize injuries and deaths. (U.S. DOT, 2024):

  • Safer People: Everyone behaving responsibly (including drivers, pedestrians and cyclists) to prioritize conditions that get everyone to their destinations unharmed.
  • Safer Speeds: Promote safe speeds and roadway environments through a combination of thoughtful, equitable, context-appropriate roadway design, appropriate speed-limit setting, targeted education, outreach campaigns and enforcement.
  • Safer Roads: Design safer roadways — with controlled pedestrian crossing, designated crosswalks, bike paths, and sidewalks — to account for human mistakes and injury tolerances, encourage safe behaviors, and protect vulnerable users.
  • Safer Vehicles: Expand technology that helps to prevent crashes and minimize the impact of crashes on drivers, pedestrians and cyclists.
  • Post-Crash Care: Enhance rapid access to emergency medical care and safer environment for first responders to improve survivability for everyone.

Halloween Safety

For many Americans, Halloween night is the highlight of October family fun and festivities. During this holiday, drivers should be especially cautious and alert of trick-or-treating families with small, costumed children popping out of unexpected places. These kids may be unaware of surrounding traffic and may quickly dart into the street. Slower vehicle speeds and greater roadway awareness during Halloween can save lives.

Shared Responsibility

Keeping pedestrians safe and alive is a shared responsibility for everyone. Bizzell is urging drivers to look out for pedestrians, slow down, and drive with pedestrian awareness. Pedestrians should take precautions to lower risks of jeopardizing safety.

“At Bizzell US, we want to help ensure that pedestrians are safe as they use sidewalks, when they cross the street, or when they get on or off public transit. Anywhere that people walk or bike, they should be able to do so without fear that they’ll be injured.”

— Dr. William Scarbrough of Bizzell US

SOURCES CITED:

Bendix, Aria (2022) Deadly car crashes hit a high in early 2022. Pandemic-fueled risky driving may be to blame, NBC News, Retrieved from https://www.nbcnews.com/health/health-news/fatal-car-crash-increase-risky-driving-rcna43969

Federal Highway Administration (2009 Edition) Manual on Uniform Traffic Control devices for Streets and Highways, U.S. Department of Transportation, Retrieved from https://mutcd.fhwa.dot.gov/pdfs/2009r1r2r3/mutcd2009r1r2r3edition.pdf

Federal Highway Administration ((2018) Guide for Improving Pedestrian Safety at Uncontrolled Crossing Locations, U.S. Department of Transportation, Retrieved from https://www.fhwa.dot.gov/innovation/everydaycounts/edc_5/docs/STEP-guide-improving-ped-safety.pdf

Governors Highway Safety Association (2023) Drivers Hit and Killed More Than 7,500 Pedestrians Last Year, Most Since 1981, New Projection Shows [Press Release], Retrieved from https://www.ghsa.org/resources/news-releases/GHSA/Pedestrian-Spotlight-Full-Report23

National Highway Traffic Safety Association (2024) Pedestrian Safety, Retrieved from https://www.nhtsa.gov/road-safety/pedestrian-safety

U.S. Department of Transportation (2024) What Is a Safe System Approach? Retrieved from https://www.transportation.gov/NRSS/SafeSystem

Bizzell’s XcelHERate Program Promotes Women Entrepreneurship

Bizzell’s XcelHERate Program Promotes Women Entrepreneurship

By Editorial Staff

In reflecting on the contributions of women to the work we do at Bizzell, we are highlighting the work of our global initiatives to bring equity and innovation to the small business industry. In the bustling entrepreneurial landscape of Kenya, a groundbreaking initiative has been established to change the game for women-owned businesses. The Bizzell-SNDBX XcelHERate Entrepreneurship Challenge (XcelHERate) is poised to uplift and celebrate the entrepreneurial prowess of women, providing them with the tools and support needed to thrive in the business world and positively impact their communities.

According to Forbes, women entrepreneurs encounter numerous challenges while navigating the business landscape[1]8 Major Challenges Women Face In Business https://www.forbes.com/sites/margueritacheng/2018/10/31/8-major-challenges-women-face-in-business/?sh=11d89c816461. One major challenge is the limited access to funding, with many women-owned businesses struggling to secure financial support due to gender biases and if they are minority business owners, also facing racial barriers.

Balancing responsibilities between business and family life often poses a significant challenge in the lives of successful women entrepreneurs, as women often find themselves torn between professional commitments and personal obligations. The fear of failure is a looming threat for many women entrepreneurs, often stemming from skepticism, imposter syndrome, and a lack of confidence or opportunity. Women also face other hurdles in business, such as inadequate support systems, gender inequality, microaggressions, and consistent prejudice surrounding skills and knowledge in business. Though there are few programs specifically tailored for women in business, the expectations and pressure to know more than their male counterparts is high. Women who are more timid or soft-spoken may face different challenges than women with more dominant personalities, and vice versa. Despite all these factors, in 2022, 47% of new business owners were women[2]The Rise of Women Entrepreneurs
https://gusto.com/company-news/the-rise-of-women-entrepreneurs
. Bizzell believes empowering all women to believe in themselves and own their success is critical to overcoming these challenges and thriving in entrepreneurship.

In honor of Women’s History Month, we are highlighting the work of our global initiatives to bring equity and innovation to the small business industry. In the bustling entrepreneurial landscape of Kenya, a groundbreaking initiative has been established to change the game for women-owned businesses. The Bizzell-SNDBX XcelHERate Entrepreneurship Challenge (XcelHERate) is poised to uplift and celebrate the entrepreneurial prowess of women, providing them with the tools and support needed to thrive in the business world and positively impact their communities.

The XcelHERate initiative is designed to support young women entrepreneurs aged 18-35 with existing businesses that have demonstrated resilience and innovation. It seeks out businesses that challenge the status quo and offer unique, scalable products or services with a clear social impact. By empowering these women, XcelHERate aims to drive economic development and foster a culture of entrepreneurship in Kenya.

The importance of women’s entrepreneurship cannot be overstated. Women-owned businesses contribute significantly to economic growth, job creation, and poverty reduction in communities worldwide. By supporting women entrepreneurs, we can unlock new sources of innovation, creativity, and productivity, driving overall economic development. Women entrepreneurs often also bring unique perspectives and solutions to the table, addressing the needs of underserved markets and driving social change. They are critical in advancing gender equality and empowering other women to pursue their entrepreneurial dreams.

Through the XcelHERate Challenge, women entrepreneurs in Kenya can access capital, build their skills, expand their networks, and gain business exposure. Investing in women entrepreneurs can help unlock their full potential and create a more inclusive and prosperous society.

The XcelHERate initiative promises to be a transformative experience for women entrepreneurs, empowering them to realize their full potential and become leaders in their respective industries. With the support of Bizzell, SNDBX, and the entire entrepreneurial ecosystem, these women are poised to make a lasting impact and create a brighter future for themselves and their communities.

References

[1] 8 Major Challenges Women Face In Business https://www.forbes.com/sites/margueritacheng/2018/10/31/8-major-challenges-women-face-in-business/?sh=11d89c816461
[2] The Rise of Women Entrepreneurs https://gusto.com/company-news/the-rise-of-women-entrepreneurs

Bridging Gaps in Public Health: Bizzell’s Trusted Partnership for Vital Health Programs

Bridging Gaps in Public Health: Bizzell’s Trusted Partnership for Vital Health Programs

By Editorial Staff

For more than a decade, Bizzell US (Bizzell) has contributed to developing a wide range of services across the public health sector, including a broad spectrum of healthcare services, ranging from primary care to specialized treatments, focusing on enhancing individual health and well-being. Our clinical teams are committed to providing high-quality patient care, ensuring comprehensive support across various medical needs. Bizzell is deeply invested in advancing public health through targeted initiatives aimed at disease prevention, health promotion, and community empowerment. By partnering with local stakeholders and organizations, we address health disparities and strive to improve health outcomes, fostering healthier and more resilient communities. Our most recent campaigns have surrounded the current COVID-19 pandemic, treating substance use disorder, workforce training and development, women and youth empowerment, equity, and mental health.

Since the onset of the COVID-19 pandemic, Bizzell has been actively engaged in the fight against the virus, working tirelessly to implement comprehensive response strategies. From facilitating vaccination campaigns to providing logistical support for testing and contact tracing initiatives, Bizzell has played a vital role in mitigating the spread of the virus and protecting public health. Through collaboration with government agencies, healthcare organizations, and communities, Bizzell has demonstrated its unwavering commitment to combatting COVID-19 and safeguarding the well-being of individuals and families.

Recognizing the devastating impact of substance abuse on individuals and communities, Bizzell has contributed to the development of evidence-based prevention and treatment programs tailored to address the unique needs of diverse populations. By partnering with stakeholders at all levels, Bizzell has amplified efforts aimed at reducing substance abuse, promoting recovery, and supporting individuals and families affected by addiction. Through education, outreach, and community engagement initiatives, Bizzell has raised awareness about substance abuse issues, reduced stigma, and connected individuals with vital support services.

Bizzell is dedicated to promoting mental health and well-being by working on programs to improve access to quality mental health services and resources. Through workforce training programs, public awareness campaigns, and community-based interventions, Bizzell has worked to destigmatize mental illness and increase access to mental health care. By addressing the social determinants of mental health and promoting resilience and empowerment, Bizzell strives to improve the overall well-being of individuals and communities.

Bizzell recognizes the importance of addressing health disparities and ensuring equitable access to healthcare services for all. By collaborating with underserved communities and implementing culturally responsive interventions, Bizzell seeks to eliminate barriers to care and improve health outcomes among vulnerable populations. Bizzell is committed to building healthier and more equitable communities through initiatives promoting health equity and social justice.

Bizzell’s impact extends beyond national borders, with initiatives to address global health challenges and promote international collaboration. Through capacity-building efforts, disease surveillance programs, and humanitarian assistance projects, Bizzell leverages its expertise and resources to support global health initiatives and strengthen health systems worldwide. By partnering with international organizations and local stakeholders, Bizzell addresses the root causes of health disparities and promotes sustainable solutions for improved health outcomes.

Additionally, Bizzell delivers comprehensive behavioral health services tailored to support individuals and families facing mental health challenges, including counseling, therapy, and substance abuse treatment. Through advanced data analytics and population health management strategies, we assist healthcare organizations in optimizing care delivery and enhancing health outcomes for entire populations, addressing healthcare needs at the community level. Our commitment extends to rigorously examining preventive health programs, leveraging health technology solutions, fostering community health partnerships, engaging in health education and outreach initiatives, evaluating telehealth solutions, reviewing chronic disease management approaches, and participating in global health initiatives to promote health equity worldwide.

Bizzell’s decade-long commitment to public health excellence underscores its dedication to making a meaningful difference in the lives of individuals and communities. Through its work in addressing COVID-19, substance abuse, mental health, and health disparities, Bizzell has demonstrated its unwavering commitment to promoting health and well-being for all. As we look to the future, Bizzell remains steadfast in its mission to drive positive change and create healthier, more resilient communities at home and abroad.

Leveraging Data Analytics to Reduce Patient Readmissions: Bizzell’s Impact on Healthcare Quality

Leveraging Data Analytics to Reduce Patient Readmissions: Bizzell’s Impact on Healthcare Quality

By Editorial Staff

Hospitals face many unseen challenges in today’s ever-changing medical landscape. Service utilization, rising care costs, patient readmissions, optimal staffing, and insurance navigation are but a few issues that may arise in healthcare settings. Reducing patient readmissions is a critical priority in healthcare, as it improves patient outcomes and helps alleviate the strain on healthcare resources. In this realm, Bizzell US (Bizzell) stands out as an industry leader, harnessing the power of data analytics to drive transformative change and enhance patient care. High rates of patient readmissions present significant challenges and costs to healthcare systems. According to the Centers for Disease Control (CDC), over $52.4 billion (about $160 per person in the US) is spent annually to care for patients readmitted to the hospital within 30 days (about four weeks) for a previously treated condition[1]Is the Hospital Value-Based Purchasing Program Associated with Reduced Hospital Readmissions? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9113654/. Frequent readmissions strain already stretched healthcare resources, especially amid the rise of COVID-19.

Various analytics techniques shape healthcare strategies. These strategies include predictive, prescriptive, descriptive, and discovery analytics. Predictive analytics aid in anticipating patient outcomes and optimizing prevention efforts, while prescriptive analytics focuses on treatment optimization. Descriptive analytics help us understand healthcare trends over time, including quality of care. It is often used to create reports about changes in historical data over time.

An example of this could be to look at how many face masks are ordered during a pandemic and the types requested during each pandemic. Prescriptive analytics occur when health problems are complex and fuse medical knowledge with data. Most evidence-based medical treatments are supported by prescriptive analytics.

Leveraging a complete spectrum of analytic tools enables us at Bizzell to redefine patient care and enhance the healthcare experience. Predictive analytics also operate on past performance, summarizing historical data to visualize new trends. Predicting risks in drug dosages, clinical trials, epidemic spreads, etc., these analytics find hidden patterns and illuminate them for healthcare professionals. Funding and allocation of funds are moved around utilizing these analytics. Planning healthcare resources, such as how many gauzes or vaccines to order, are confirmed through analytics. Discovery analytics uses knowledge to discover new medical trends, including treatments or instruments[2]The use of Big Data Analytics in healthcare https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8733917/.

At Bizzell, our team of analytics experts is at the forefront of leveraging big data to support the reduction of patient readmissions. From analyzing patient records and drug costs to transforming clinical practice, our commitment to improving healthcare quality and administration shines through in every project we undertake.

Data analytics empower healthcare agencies to make informed decisions and revolutionize their approaches to healthcare delivery. Bizzell, a leader in the field, utilizes advanced analytic methodologies to extract actionable insights from vast datasets. For instance, Bizzell’s support of heart disease and stroke prevention involves sophisticated GIS analyses and statistical modeling to inform strategic priorities and program effectiveness.

Bizzell’s innovative solutions have yielded tangible results in reducing patient readmissions across various healthcare settings. For instance, by implementing predictive analytics models, we successfully identified at-risk patients and implemented targeted interventions to prevent readmissions. These interventions have significantly improved patient outcomes and healthcare efficiency, demonstrating the efficacy of Bizzell’s approaches. We assist our clients by applying advanced machine learning or predictive modeling techniques that uncover hidden patterns that contribute to our hospital partners not functioning optimally. From crisis planning and women’s health to combatting higher readmission rates, the need for data collection is high, but the value lies in the ability to sift through it all to find a true story.

The benefits of utilizing analytics in hospitals cannot be emphasized enough. Beyond cost savings, we aim to encompass improved patient outcomes and enhanced healthcare quality nationwide. Our partnership with the Centers for Medicare & Medicaid Services (CMS) prospective payment system (PPS) for inpatient psychiatric facilities (IPFs) shows examples of our commitment to this work. Our focus was to re-adjust the standardized federal per diem payment rates paid to the 1,535 participating hospitals nationwide to account for cost changes (like wages) and resource utilization. These rate adjustments consider the beneficiary’s age, selected chronic conditions, and facility-level adjustments on ruralness, teaching status, and qualifying emergency department visits. In 2019, IPFs collectively served over 200,000 Medicare beneficiaries. For this project, ensuring we had the correct data and comparing the data over time was crucial for success.

There is immense potential for further advancements in using analytics to address patient readmissions and other factors contributing to hospital challenges, such as high supply costs, underutilized services, and streamlining healthcare processes. Bizzell remains at the forefront of this innovation, continuously striving to refine its methodologies and expand its impact. By contributing to ongoing efforts to improve healthcare quality and efficiency, Bizzell is driving positive change and shaping the future of healthcare delivery.

References

[1] Is the Hospital Value-Based Purchasing Program Associated with Reduced Hospital Readmissions? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9113654/#:~:text=A%20significant%20portion%20of%20the, be%20attributed%20to%20hospital%20readmission.&text=In%20addition%2C%20over%20%2452.4%20billion, for%20a%20previously%20treated%20condition
[2] The use of Big Data Analytics in healthcare https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8733917/#:~:text=descriptive%20analytics%20in%20 healthcare%20is,making%20informed%20decisions%20%5B33%5D

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