Bizzell Reveals Global Rebrand Ahead of 10 Year Anniversary
March 15, 2021 (New Carrollton, MD) The Bizzell Group (Bizzell), an award-winning strategy, technology, and consulting firm, announced today the launch of its new corporate brand identity and new logo design. This change comes at a time when the firm is expanding its global operations and repositioning its services to align with anticipated needs of future clients.
“Our rebranding is not just cosmetic—rather it reflects our mission of accelerating and enhancing the quality of life of the communities we serve,” said Anton C. Bizzell, M.D., President & CEO of Bizzell. “Our goal is to have a design that is realistic, remaining audacious yet intelligent. The new design is universal and will transcend across borders as we continue to expand globally.”
Designed to work effortlessly across communications channels, the new logo pulls visual cues from the original version for brand recognition, while adding modern touches that speak to Bizzell’s innovation and forward thinking.
“We took a risk by revamping a well-known and well-received visual in the space of government contracting,” said Trevis Cage, Director of Communications at Bizzell. “But that’s who Bizzell is, a risk taker that makes strategic moves, using data and industry-recognized expertise to elevate our clients’ brand identity to support their missions.”
Previously rigid and perpendicular, the new Bizzell “B” received a soft polish in which the breaks in that shape signify Bizzell’s diverse service offerings that help clients push beyond conventional ideas, amplifying their missions and accelerating change. The Brand colors and typology are directly connected to Bizzell’s core values. Orange reinforces the ideals of success, determination, and vitality. Hues of Grey provide balance and represent intellect, knowledge, and wisdom. The addition of White provides a complimentary tone of simplicity, safety, and trust. The text has smooth edges which aligns with the organization’s brand essence/culture of being unpretentious, down-to-earth, and loyal to clients, staff, and partners.
Branding is essential to any organization’s strategic communication efforts. Bizzell offers scalable, high-impact communication solutions for a wide range of clients. Learn more about Bizzell’s Learning & Engagement offerings HERE.
Established in 2010, Bizzell is a U.S. Small Business Administration (SBA) 8(a) strategy, consulting, and technology firm with a passion to improve lives and accelerate change. Bizzell develops innovative solutions to some of the most critical issues of our time, including the opioid, Ebola, and COVID-19 epidemics. Under the leadership and vision of founder, Anton C. Bizzell, MD, the company has grown to a thriving firm with offices in New Carrollton, Lanham, and Rockville, Maryland; Atlanta, Georgia; Nigeria; and the Democratic Republic of the Congo.
The Bizzell Group Contact
Adrienne Y. Semidey, D.M.
Vice President, Communications and Organizational Development
301-459-0100, ext. 210